What were the major features of economic change in Europe in the Essay

What were the significant highlights of monetary change in Europe in the period 1500-1914 - Essay Example This period additionally denotes a period of populace development which obviously affected on the financial improvements being experienced by numerous European countries during this time. This paper will talk about the significant highlights of monetary change in Europe in the time of 1500 to 1914. The monetary changes in United Kingdom and on Germany will be featured for this paper. Body when all is said in done, from 1750 to 1914, financial changes in Europe remembered the presentation of railroad use for the vehicle of products. These railways additionally helped introduce urbanization and a congruity of the dominion objectives of Europe with the spread of their exchange with different nations and with the extension of political linkages (North Penn School District, 2002). Inside this equivalent timespan, major monetary changes were likewise observed, particularly with the expansion in marketed exercises introduced by improved techniques in the vehicle of products. It additionally denoted a period of improved correspondence, with basic exercises including regional extension and investigation (North Penn School Disrict, 2002). Europe’s monetary exercises likewise moved from imperialistic objectives to colonization exercises as Europeans were presently thinking about extension as a methods for picking up advantage over their rivals. This period additionally denoted a period where the European economy moved from rural exercises to mechanical exercises. Custom made merchandise became manufacturing plant made and progressively crude materials were moved from their different states. This prompted a critical increment in their creation of food, garments, and different items. The inspiration to grow as of now was a significant objective for Europe and these objectives likewise moved towards the securing of more grounds. The provinces additionally became significant wellsprings of crude materials for Europe and all things considered, Europe had the option to a scend as a significant worldwide monetary force. Its consideration currently moved from imperialistic to colonialist objectives. What's more, this move in objectives was apparently directed by its entrance to trade objectives (North Penn School District, 2002). Because of these move in objectives, Europe had the option to focus its exercises toward increasingly mechanical objectives, growing its monetary exercises past the capacity to take care of its populace. Therefore, it turned into a significant player in exchanging with its neighbors and with the remainder of the world. Two significant occasions were seen from the 1500 to 1914 in Great Britain. This period saw the introduction of Industrial Revolution and the sign of Demographic Transition (Clark and Cummins, 2009). The Industrial Revolution denoted a period of fast financial development and the presentation of new advancements. Prior to the Industrial Revolution, the worry of the legislatures was to build populace, not to imp rove their lives. Prior to the modern insurgency, the higher pay populace had higher in general fruitfulness rates. Without the modern upheaval, a much more prominent increment in the populace would have been seen (Clark and Hamilton, 2006). In the long run, in England, expanded rates in marriage got obvious during the 1890s, be that as it may, generous lessening in ripeness rates were seen with the presentation of modern exercises. Consequently, the focal point of the individuals and of the legislature was turned towards diminishing populace development. After 1910, the concentrate additionally was turned towards improving the lives of the individuals †their ways of life †and this saw further opportunities for Britain in improving the capability of the populace for all the more academic work (Clark and Cummins, 2009). The Demographic Transition Period was seen from 1870 to 1910. This denoted a general decrease in net richness. What was begun during the modern unrest showe d during the time of segment change (Clark a

Korn free essay sample

Korn It was the greatest night of my life. I went to see the best show ever the Family Values Tour and my preferred band, Korn. There were such a large number of individuals that they appeared as though ants preparing for a bigmeeting. At the point when they were going to go on, I felt like all that I needed in as long as I can remember was nearly there and I couldnt pause. At the point when they at long last opened the draperies and were staying there preparing to play, I needed to bounce over all the seats and begin singing with them.They opened with Got the Life, a tune off their new collection. One of the two best parts was when Jonathan Davis, the artist, got off stage and went to get his bagpipes and came back to play them. I adored the occasion. The other best part was the finish of the show when the stage was convoluted and Limp Bizkit performed with them and played the melody, All in the Family. We will compose a custom paper test on Korn or on the other hand any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page The two of them composed the tune so it was one of those minutes that makes you need to cry since you saw their fellowship and you love the two groups; it is the best inclination ever. I cherished each second; Im going to attempt to see them once more. I cannot hold on to have another experience this way. .Audit via Carol Veloza, Hamden, CT Korn free exposition test Picture almost 15,000 individuals, extending from 10 to 60 yearsold, running together. Envision looking down at an ocean of fans packed on thefloor and in the stands, moving as one mammoth mass to the extreme beat of music.Try to imagine an amazing stage set, total with gigantic video screens,awesome lights, fire spouts and gothic subtleties. Presently all you need is to hear themusic Korn, with exceptional visitor Staind, shook before two sold-outcrowds. Their interesting, enthusiastic verses and expressive instrumentation captivatedlisteners and charged the 90 minutes since a long time ago set. Careless SelfIndulgence opened, trailed by Staind. Stainds debut CD,Dysfunction, is set apart with numerous incredible melodies, for example, the emotionalMudshovel. They did their collection equity with a live exhibition thatdelivered an overabundance of intensity and vitality. Once Staind left to a thunder ofapplause, the Sick and Twisted Animation show started and engaged viewersanticipating Korns appearance. At long last, the lights darkened and everyone's eyes turned tothe stage as the recognizable introduction of Falling Away From Me was heard. We will compose a custom paper test on Korn or on the other hand any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page The praise and shouts were stunning. Korn played all their hits,including Make Me Bad, Freak on a Leash,A.D.I.D.A.S. what's more, Blind. After a brief break when Staindplayed one of Korns tunes, lead artist Jonathan Davis returned in a kilt toplay bagpipes while being raised on a section. By and large, it was a greatshow, with unfathomable embellishments and, obviously, extraordinary music. Korn free exposition test Are You Ready?I strolled in with feelings mixing all through my body, Like a blend formula from ten distinct societies: sushi, fettuccine Alfredo and burritos. I hurried in line to purchase a unique visit tee shirt. I resembled a distraught lady holding up a bank. I had been anticipating this second for a year. Korn, the best bandthat existswas going to perform before my sparkling wide eyes. Music lifted me up from my seat Like a rocket taking flight shooting up from its foundation Emitting smoke, particles of cinders and blazing rocks The group gulped me Like a ravenous monster as I joined the gathering of head-bangers. As the fans surge the stage I got stomped on A wild blossom on a field where a rush of ponies are beating Korn fans Got the life Were Children Of the Korn and All in the Family. I am a youngster going through a toy store and grabbing at things! The sentiment of the tumultuous music, The quick verses, Then the throbbing musicality and shrieking guitars Last always In my brain. We will compose a custom article test on Korn or on the other hand any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page As I exit I just have a grin all over For I am stunned and thoroughly free Like an extraordinary white shark, Waiting for the exact second to assault.

How far can conceptual tools such as carrying capacity, limits of Assignment

How far can reasonable instruments, for example, conveying limit, cutoff points of satisfactory change and natural effect evaluation really - Assignment Example The WTO, World Tourism Organization, characterizes sightseers as individuals who travel to and remain in places outside their standard condition for more than twenty-four (24) hours and not more than one sequential year for recreation, business and different purposes not identified with the activity of a movement compensated from inside the spot visited(emoiz.com). Consequently, mankind’s interest with encountering the obscure, combined with upgrades in innovation and rising ways of life around the globe have guaranteed that travel industry has permeated into each layer of society, and brought about fast development of that industry. Be that as it may, the travel industry to see and appreciate regular habitat and common marvels (aside from the man-made ones) has begun having significant negative effects on the indigenous habitats, in any event, prompting sizable pulverizations. These decimations harms those normal miracles, yet additionally wide scope of greenery, whose living spaces get pulverized simultaneously. Accordingly, with the positive movement of the travel industry transforming into a nightmarish action, there have been calls for economical type of the travel industry. As expressed by Hens and Ni (refered to in Nath, 1999) no type of the travel industry exists that doesn't cause ecological pressure, thus the test is to discover far towards practical the travel industry advancement that orchestrates financial advantages significantly with the insurance of normal assorted variety. Executing manageability in the travel industry includes a progression of steps that must be taken by different partners. To realize that, couple of calculated devices can be utilized especially â€Å"Carrying Capacity†, cutoff points of worthy change and ecological effect appraisal. Every one of these apparatuses can ensure the earth and its habitants, even while permitting human investigation of nature as the travel industry. In this way, this paper will talk a bout how these theoretical apparatuses can be ideally used to make reasonable types of the travel industry. â€Å"Carrying Capacity† and how it can assist with making feasible type of the travel industry The term or idea â€Å"â€Å"Carrying Capacity†Ã¢â‚¬  can be utilized in different settings, anyway it essentially â€Å"refers to the quantity of people who can be bolstered in a given territory inside regular asset limits, and without debasing the common social, social and monetary condition for present and future generations.† (gdrc.org). Each condition including a visitor situation or spot can have a cutoff on what number of individuals and the amount of their exercises, it can bolster and support. In the event that that cutoff is penetrated and more individuals enter that specific zone, it could prompt insecurity and could make repercussions the previously existing individuals. In spite of the fact that, the â€Å"Carrying Capacity† for any predete rmined zone is certainly not a fixed one, and it tends to be changed through different methods including innovation, it's anything but a positive advance. Since any change or adjustment of the â€Å"Carrying Capacity† will consistently bring about issues to both the current individuals just as the entering individuals. Any limitation in the assets, when the â€Å"Carrying Capacity† increments past breaking point will prompt deficiency of land, lack of food, or decrease in water quality and accessibility, which will immediately slow down the two sorts of development. (Serenade 2011). Therefore, the traveler division and the specialists can think of a speculative â€Å"Carrying Capacit

tragmac Free The Real Tragedy of Shakespeare Essay Example For Students

tragmac Free The Real Tragedy of Shakespeare Essay s Macbeth essaysTragedy of Macbeth In a catastrophe the primary character ascends to significance, at that point keeps on tumbling down a disgrace winding which prompts their defeat. A case of a catastrophe is Macbeth. Macbeth is driven up the slope of significance an ascent, at that point his untamed aspiration drives him to death. The procedure of a catastrophe is delayed to let the crowd become alright with the force and joy of the fundamental character. At that point the entirety of the unexpected signs create the impression that the end is coming and the principle character makes a beeline for ruin. In the beggining of the play a fight goes on between King Duncan of Scotland and Macdonwald of Norway. Macbeth battled valiantly on Scotlands side and even executed Macdonwald himself. Ruler Duncan knows about Macbeths daring and respectable characteristics and crowns him the new Thane of Cawdor. The ruler expresses that the old Thane ought not gadget, .. . Our chest intrigue: go articulate his current passing, And with his previous title welcome Macbeth. (1.2. 63-65) Macbeth is threatening to aside from the rank in light of the fact that prior three witches forecasted that Macbeth would become Thane of Cawdor despite the fact that there was one around then. Since Macbeth was delegated Thane of Cawdor, Banquo and Macbeth believe that the three withches adre ready to effectively disclose to them their destiny. Macbeth presently having higher-positioning power starts to have his aspiration misbehave on him and long for more force. Woman Macbeth sorts out King Duncans murder, which builds Macbeths aspiration and empowers Macbeth to ascend to a definitive stature. The homicide is completed yet not as arranged and Macbeth is headed to slaughter the ruler himself. Macbeth states after everybody found the dead lord, Loyal and nonpartisan, in a second? no man. The endeavor of my vicious love.. . (2.3.111-112) This was the main done to obliterate and considerations that may have focused on Macbeth that he could have murdered the lord. The insatiability for power and the witches forecasts have made Macbeth an exceptionally upset man. Having confidence in everthing that the witches state, Macbeth employs three killings to murder both Banquo and his child. By having them executed nobody will be in line to remove the crown from Macbeth. Macbeth at that point hears that Macduff is contemplating on approaches to look for retribution so Macbeth plans for death of Macduffs family. Macbeth went for his family planning to hurt him within to show Macduff not to meddle with Macbeth. This shows Macbeth finds that each individual is against him and needs to strip him of his brilliance. Macbeth during this time of craziness loses all regard from what devotees he did have and is alluded to as the Devil. In the long run Macbeth is murdered by Macduff during thier battle for retribution which closes Macbeths lamentable life as ruler. In the tale of Macbeth he is a man of extraordinary respectability and respect. He is profoundly positioned and cherished by everybody around him and is exceptionally brave in the war zone. This play is a catastrophe on the grounds that a man of such high power, from the outset, ascends to significance and afterward falls appallingly to death.

What MCAT Score Do You Need to Get into Medical School

You’ve spent months in an MCAT review course, taken practice test after practice test, and finally sat for the exam. Your results are in. Are they good enough to get you into your target medical school? Let’s take a look at what your scores mean. The Difference between the MCAT and Your Grades The primary purpose of the MCAT is to assess an applicant’s ability to succeed in medical school by testing critical skills and knowledge of natural, physical, and behavioral sciences. The MCAT score is the only piece of the med school application that is standardized. Your grades are anything but standardized. Applicants to medical schools attended different schools, took courses of different levels and from different professors who used different grading standards. Therefore, even your GPA, which is generally looked at as an â€Å"objective† piece of the application, is actually subjective. Each of the four sections of the MCAT is scored between 118 and 132. AAMC originally designed the test aiming for an average section score of 125 and an average total score of 500 within a total score range from 472 to 528. For better or worse, the average score of all applicants and matriculants is rising. In 2016-17 the total average score was 501.8. The following year, 2017-18 it had climbed to 504.7. How to Evaluate the Competitiveness of Your MCAT Score So, what is the magic number needed to get into medical school? Unfortunately, there is no single answer to this question for all med schools, or even for all med school applicants. Here are some factors to examine when evaluating the competitiveness of your MCAT score: †¢ What are the average MCAT scores for the schools you are applying to? Students admitted to MD programs in the US in 2017 had average total MCAT scores between 508 and 509. According to AACOM (American Association of Colleges of Osteopathic Medicine), those admitted to DO programs in 2016 (the most recent data available) had average total MCAT scores of 502.17. Those figures give you a broad overview, but it’s the specific schools’ data that should really guide your application strategy. For example, your very respectable score of 504 may be competitive at Northeast Ohio, an MD program where the average MCAT score for admitted students was 505, with a 10th-90th percentile range of 501-512. However, if your dream school is Washington University in St. Louis, you probably need to up your score†¦or change your dream. The average MCAT score for admitted students at Wash U was 521, with a range of 10th-90th percentile range of 516-525 per MSAR. †¢ Is your score balanced? What does it mean if your scores were 130 on three sections of the MCAT and 115 on the fourth? Clearly you have a weakness in an area that most medical schools feel is important enough to test and measure. Although your total score was a respectable 505, med schools will still look at the imbalance in your scores and be concerned in particular about the one area that was so much weaker. †¢ How competitive is your GPA? If your GPA is at the high end for the schools you are applying to, the admissions committees may cut you a little slack on your MCAT score. The average undergrad GPA for those admitted to an MD program in 2017 was 3.70. AACOM’s reported 2016 overall mean baccalaureate GPA for matriculants was 3.45. †¢ How is the rest of your application? The MCAT is not evaluated in a vacuum, and even a great MCAT score will not be enough to guarantee your med school acceptance. The rest of your application must show the admissions committee that you are serious about medical school and a medical career, have the character to be a compassionate doctor, and have the background and interpersonal skills to contribute to your community. Even if you have all of these attributes, you have to present them effectively via your primary and secondary applications and your interview. Be sure your application is complete and neat. Your essays must be compelling and tell the story of an applicant the adcoms will want to get to know better. Which Schools Should You Apply To? When choosing which med schools to apply to, look at their average MCAT scores and the range of MCAT scores for matriculants at your target schools. Be sure that your score is in range for all, or for the overwhelming majority of, your target schools. Unless you have a high GPA, other truly impressive elements in your application, or come from an underrepresented background in medicine, make sure that your MCAT is above average for at least some of the programs you are applying to. Remember that the purpose of the MCAT is to show your readiness to handle the academics of medical school. It is a very important element of your med school application, but it’s not the only one. Commitment, character, interpersonal skills, and your potential to contribute to your community are important as well. Be sure that your total application shows that you not only can handle the academics, but that you will be an outstanding physician and credit to the med school you attend. Do you have questions about how you’ll measure up compared to other medical school applicants? Do you need help creating a strong application that will get you noticedand then accepted? Check out Accepted’s Medical School Admissions Consulting Services for expert assistance in the admissions process. ; For 25 years, Accepted has helped applicants gain acceptance to their dream healthcare programs. Our outstanding team of admissions consultants features former admissions directors, admissions committee members, pre-health advisors, postbac program directors, and doctors. Our staff has guided applicants to acceptance at allopathic (MD) and osteopathic (DO) medical schools, residencies and fellowships, dental school, veterinarian school, and physician assistant programs at top schools such as Harvard, Stanford, Penn, UCSF, Johns Hopkins, Columbia, and many more.  Want an admissions expert  to help you get Accepted? Click here to get in touch! Related Resources: †¢ The MCAT: Craft Your Strategy for Success, a free webinar †¢ Tips for Applicants With a Low MCAT Score (Part 1) †¢Ã‚  How Does the Med School Adcom View Multiple MCAT Scores?

Cubist artists Pablo Picasso and Georges Braque Essay - 1100 Words

Cubist artists Pablo Picasso and Georges Braque Essay (Essay Sample) Content: Name:Course:Instructor:Date:For the Cubist artists Pablo Picasso and Georges Braque, Jokes, Puns and Visual games played an important role in their development of a groundbreaking new artistic style. DiscussArtists do not just come up with abstract ideas and productions. At some point in life each and every artist draws inspiration from certain aspects of nature that inspires them to come up the various artistic creations. Pablo Picasso and George Braque are regarded the fathers of analytic cubism, an artistic painting style that is primarily characterized by extensive use of geometric shapes and tendencies by the artists to lean towards monochromatic use of color. Analytic cubism is therefore thought of as an improvement of the general cubic art, an influential art movement that begun in the 20th century. An insightful journey into the genesis of analytic cubism reveals that the two great artists, artists Pablo Picasso and Georges Braque, draw their inspiration from day to day jokes, Puns and Visual games as to come up with most influential form of cubic art.Analytic cubism was regarded as an avant-garde art movement that brought a revolution in painting art and whose effects went on t o change the faces of European painting, contemporary architecture, music and even to some extent, literature. When Pablo and Braque were establishing the foundations of analytic cubism in France in 1910 1920 to set the style off as an official form of painting, almost all countries in Europe had picked up the style to inspire offshoots similar to he styles of Futurism and constructivism. While subjects and objects in cubism were broken down into cubes to resemble their abstract form, analytic cubism introduced the element of not only cubes but geometric shapes and lines.The oxford dictionary of contemporary English defines a pun or paronomasia as a kind of word play that presents words with multiple meanings. This is achieved through exploitation of similar-sou nd words or multiple meanings of words with an intention of creating either humor or some rhetoric effect. There is a strong relationship between puns and analytic cubism. Pablo and Georges harnessed the multiple meanings that can be brought about by joining various geometric shapes and combined the same with the various interpretations that can be drawn from monochromatic colors to come up with analytic cubism. For example, in Ambroise Vollard, Pablo used extremely dark colors unlike the contemporary bright colors to clearly bring out the lines and geometric shapes. Someone could have easily interpreted this for a color mix-up or an attempt to conceal certain elements of the portrait hence the multiple meanings as the case with puns. Similarly, he also used a brighter color on the forehead to bring out a folded and flattened head, a depiction that can never fade with time. Combined efforts by Pablo and Braque seemed like a real pun for the major reason that while Pablo, who had a g reat interest in Gauguins work and African masks, was busy exploring Czannes ideas, Braque on the other hand had a great interest in animations and thus celebrated contemplation. The fact that the two artists with diverse interests were working together thus seemed more or less an actual pun.A joke is defined as a certain statement that someone utters or something that one does whose major intention is o cause amusement and laughter. Jokes, therefore, are basically found everywhere regardless of the seriousness of the environment. How then can one be inspired by jokes to come up with analytical cubism? When Pablo Picasso painted the portrait of Ambroise Vollard in 1909, he dissembled a human figure and then reproduced it, through a painting, in a series of flat geometric plates that overlap and join each other at angles. What seemed like a joke in the entire portrait was the fact that a human face was reconstructed from cubes! Georges Braque on the other hand took the joke far when he tried analytic cubism in his village. He kept on reducing the architectural structure of his paintings into geometric forms that resemble cubes and then shaded the painting in a fragmented manner that it looked like both flat as well as three dimensional. The two examples given above illustrate that the two artists never had a concrete idea an mind but kept on experimenting in a what seemed like jokes to perfect on their artistic style. At the end of it, the entire artistic style, analytic cubism resembled a joke because there is no way a human painting can be divided into three dimensional jokes unless one is joking.Visual games are often interactive and contain static graphics generated through anime-style art or times video footages. According to Pablo Picasso, there is a lot of creativity in visual games and that is what interested him. The presentation of live characters I visual games is in itself an art. Hence, Pablo and Braque wanted to have a replica of visual games char acters but in still images and paintings. Drawing such characters on paper wouldnt bring out the creative aspect as intended by the two artistes and hence, they continuously experimented on how best to present the humor and creativity of such characters in still paintings. When coming up with analytic cubism, Pablo and Bra...

Global Competitive Advantage - Apple Case Study - Free Essay Example

Sample details Pages: 7 Words: 2042 Downloads: 1 Date added: 2017/06/26 Category Business Essay Type Research paper Level High school Did you like this example? International Business Global competitive advantage à ¢Ã¢â€š ¬Ã¢â‚¬Å" creating and sustaining: the case of Apple Inc. The purpose of this essay is to discuss theoretical ideas behind creating and sustaining global competitive advantage; then applying these in an analysis of Apple Inc. Using the star analysis, I will examine how the company achieves global competitive advantage by means of efficiency, flexibility and learning. Apple Inc. is an American multinational corporation, founded in April 1976, headquartered in Cupertino, California, US (Apple.com, 2014). The company designs, manufactures and retails consumer electronics, online services, personal computers and software. Apple is also thelargest publicly traded corporation in the world by market capitalization, second-largest information technology companyby revenue and theworlds third-largest mobile phone maker (Forbes.com, 2013). Globalisation plays a major role in achieving global competitive advantage. The merge of distinct and historically separate national markets into one global market place poses many advantages as well as disadvantages for companies operating world-wide (Hill, 2005). Home country Apple states that it differs from other companies within the same sector as it was set up to create value by à ¢Ã¢â€š ¬Ã…“seeking innovations and creating an organization that can implement themà ¢Ã¢â€š ¬Ã‚  (Steve Jobs, 2000). The company is thought to have a very powerful management and corporate culture, which promotes innovation in everything they do, à ¢Ã¢â€š ¬Ã…“from their products to marketing and deliveryà ¢Ã¢â€š ¬Ã‚ ; which is key in differentiating their brand from the competition (The Harvard Review, 2011). Porterà ¢Ã¢â€š ¬Ã¢â€ž ¢s (1980) value chain helps businesses examine additional competitive capabilities hidden in primary and support activities. For the purpose of this assignment, I will concentrate on exploring primary activities that predominately apply to how Apple creates value and thus gains competitive advantage. Research and development is one of the primary activities, where Apple creates value. The company designs and develops products which are rich in design and user experience. Throughout the years, Apple has created a brand culture, attracting customers who identify with the brands values: innovativeness, simplicity, and coolness (Forbes, 2012).This core competence alone gives the company a distinguished brand image in the market, and a competitive advantage, which succeeds even in the face of multiple competitors (Apple.com, 2014). Marketing and sales is a very important sector for a company competing within the fast-developing technology sector. Perceived scarcity of Appleà ¢Ã¢â€š ¬Ã¢â€ž ¢s products makes them seen as luxury goods therefore more desirable and in demand (Forbes, 2011). Apple is also seen as the master of preserving confidentiality during the product development phase. On the other hand, the company is also named the à ¢Ã¢â€š ¬Ã…“master of the teaser marketing campaignà ¢Ã¢â€š ¬Ã‚  (Telegraph, 2013). Each time a new product is due to be launched, leakages feed the media and internet creating speculations months prior to the actual launch. This creates a free marketing momentum prior to paid marketing campaign. The Apple store is a place where customers are able to sense the Apple experience delivered by the products, but also by the well-trained staff. Employees are trained not to focus on sales but on building relationships and creating loyal customers. This approach makes customers feel like Apple enriches their lives, thus improves brand image and creates value (The Business Review, 2011). Partner country Businesses are often unable to sustain continuous high levels of productivity over long periods of time without accessing knowledge from beyond their boundaries à ¢Ã¢â€š ¬Ã¢â‚¬Å" they require external knowledge to develop new inno vations (Haeussler et al. 2014). According to Bing-Sheng et al. (1998), increasing formation of strategic alliances can be seen as a response toglobalisationand increasing uncertainty and complexity in the business environment. A strategic alliance is an agreement between two or more organisations to collaborate on a specific business activity or an on-going project, whilst maintaining their own identity. The main aim of an alliance is for both firms to benefit from achieving economies of scale and greater access to target markets, sharing of knowledge and expertise as well as the reduction of risk and costs thus gaining competitive advantage (Bing-Sheng et al. 1998). Apple Inc. has recently announced a new partnership with IBM. The main aim of the alliance is to team up à ¢Ã¢â€š ¬Ã…“market-leading strengthsà ¢Ã¢â€š ¬Ã‚  of both companies to renovate enterprise mobility with the use of IMBà ¢Ã¢â€š ¬Ã¢â€ž ¢s data and analytical capabilities and Appleà ¢Ã¢â€š ¬Ã¢â€ž ¢s ha rdware and software as well as unique customer experience (Apple, 2014). According to Forbes (2014), IBM will also sell iPhones and iPads to business clients worldwide. This demonstrates that Apple will benefit from greater access to new target markets whilst IBM will advantage from selling Appleà ¢Ã¢â€š ¬Ã¢â€ž ¢s products to their customers. Furthermore, a strategic alliance with IBM poses a great potential advantage for Apple as IBM holds extensive understanding of enterprise business conditions and demands. Consequently, Apple could act opportunistically and learn from their competitor. Partner selection is vital to forming a successful strategic alliance (Hill, 2014). IBM will help Apple achieve its strategic goals through greater enterprise market access, gaining access to critical core competencies of IBM and sharing the costs and risks of new product development. On the other hand, according to Hill (2014), the failure rate for strategic alliances seems to be high; this i s why an alliance should be structured so that threat of opportunism is minimised. Contractual safeguards have to be written into the alliance agreement to protect core competencies of the company (Hill, 2014). Apple and IBM both agreed to bring together complementary skills and assets that neither company could develop on its own (Forbes, 2014) à ¢Ã¢â€š ¬Ã¢â‚¬Å" this reduces the threat of opportunism from both sides as both companies will benefit from the alliance. An additional way of successfully managing a strategic alliance is to recognise opportunities ahead of the competition (Haeussler et al. 2014). Critics outline that Apple didnà ¢Ã¢â€š ¬Ã¢â€ž ¢t realise the importance of a strategic alliance with Microsoft early enough. Consequently, if Apple would have licensed their Mac OS operating system, when it first came out, perhaps Windows would not be as successful (Forbes, 2014). This demonstrates that strategic alliances can pose a great competitive advantage when recogni sed at the right time and managed correctly. Supplier country International businesses often face make-or-buy decisions about whether they should perform a certain activity in-house or outsource elsewhere. Companies usually internalise core competence activities in order to protect proprietary product technology, accumulate dynamic capabilities and improve scheduling. On the other hand, activities seen as peripheral to core competence are usually externalised with the aim of lowering cost and achieving strategic flexibility (Parmigiani, 2007). As outlined earlier in this essay, Apple Inc. perceives designing and developing its products as the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s core competence, hence these activities are internalised to avoid opportunism from competing companies. Acquisition of businesses can also help protecting and expanding core competencies of the company. Apple acquires smaller businesses in order to gain skills and intellectual property to work on new projects (Tim Cook, 2013), for instance: in recent years, the company acquired Siri (a voice-recognition system) as well as a series of mapping start-ups that shaped the basis of Apple Maps (Apple.com, 2014). In contrast, critics debate if Apple should become more acquisitive as they are moving from traditional personal computers to smart phones and mobile computing, where competition is much tougher (Forbes, 2014). When balancing between internalisation and externalisation, companies have to consider transaction cost analysis of boundary decisions, including the most efficient way of governing it. Internalised design and development of Apple products demonstrates the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s hierarchical approach to transaction cost analysis of boundary decisions, where costs are high as activities are performed in-house, however: threat of opportunism is kept at its minimum (Hill, 2014). On the other side of the spectrum, activities such as manufacturing are externalised and perfo rmed by other companies such as Foxconn Technology Group, located in China (Apple, 2014). This is also an example of intermediate governance as both firms benefit from the manufacturing contract. Offering a relatively high-skilled, low-priced labour force as well as a good business infrastructure and a stable economy, China is an ideal location for manufacturing Appleà ¢Ã¢â€š ¬Ã¢â€ž ¢s products (The Economist, 2014). Furthermore most of the products needed for manufacturing are made in China thus lowering the cost of production (Forbes, 2014). As outlined above, the more complex the governance mechanism, the more effective it will be in reducing the threat of opportunism. On the other hand, market governance à ¢Ã¢â€š ¬Ã¢â‚¬Å" although relatively cheap, will allow competing companies to act opportunistically (Barney, 1999). Bearing in mind the transaction cost economies; Apple balances between internalisation and externalisation efficiently, thus creating a competitive advantage. Customer country: Integrationà ¢Ã¢â€š ¬Ã¢â‚¬Å" Responsiveness (IR) is vital to achieve global competitive advantage. This framework outlines that companies should balance between pressures for cost reduction and local responsiveness (Hill, 2014). As demonstrated below, the integration-responsiveness framework presents four distinct approaches to IR. Apple Inc. operates under international strategy: products are designed focusing on domestic customers, whilst international business is sought as a way of replicating its home-market success (Kendall et al. 1990). This means that Appleà ¢Ã¢â€š ¬Ã¢â€ž ¢s products are standardised: engineering, design and manufacturing is all controlled by one source à ¢Ã¢â€š ¬Ã¢â‚¬Å" this gives the company greater control as well as a competitive advantage as it differentiates from competing businesses (Forbes, 2013). Consequently, differentiation becomes the main competitive strategy as international strategy is not the m ost cost-efficient. Furthermore, international strategy is well suited for high-end products also allowing greater control over the company (Rothaermel, 2013). Apple has a strong brand image, with products seen as up-market and luxury (Forbes, 2014). This demonstrates that the company does not have to alter its IR as pressure for local responsiveness and cost reduction is relatively low. On balance, based on application of academic frameworks in research I conducted, I believe that Apple generates and maintains substantial global competitive advantage over its rivals. Activities such as: building efficient global supply chains, flexibility when managing risks and opportunities and learning from international exposure as well as partnership with other companies all help Apple become an innovative company with a strong brand reputation and a sustained global competitive advantage. References: Apple (2014) Apple/About. Available from: https://www.apple.com/uk [Accessed: 1 Dece mber 2014]. Apple Press Info (2014) Apple and IBM Forge Global Partnership to Transform Enterprise Mobility. Available from: https://www.apple.com/uk/pr/library/2014/07/15Apple-and-IBM-Forge-Global-Partnership-to-Transform-Enterprise-Mobility.html. [Accessed 30 November 2014]. Barney, J.B. (1999) How a Firmà ¢Ã¢â€š ¬Ã¢â€ž ¢s Capabilities Affect Boundary Decisions. MIT Sloan Management Review, 40 (3) 137-145. Bing-Sheng, T; Das, T. K (1998) Resource and Risk Management in the Strategic Alliance Making Process. Journal of Management. 24 (1) 21-42 Forbes (2013) Apple Dominates List Of The Worlds Most Valuable Brands. Available from: https://www.forbes.com/sites/kurtbadenhausen/2013/11/06/apple-dominates-list-of-the-worlds-most-valuable-brands . [Accessed 28 November 2014]. Forbes (2014) Apple IBM Partnership: Enough To Solve Enterprise iOS Fears?. Available from: https://www.forbes.com/sites/leoking/2014/07/16/apple-ibm-partnership-enough-to-solve-enterprise-ios-fears/ . [Accessed 30 November 2014]. Forbes (2014). This Is Why China Is So Important For Apple. Available from: https://www.forbes.com/sites/chuckjones/2014/09/22/this-is-why-china-is-so-important-for-apple/. [Accessed 25 November 2014]. Forbes (2012) Why Apple Is a Great Marketer. Available from: https://www.forbes.com/sites/christinemoorman/2012/07/10/why-apple-is-a-great-marketer/. [Accessed 26 November 2014]. Forbes (2014) Why Can Apple Make Things But IBM Cant? Available from: https://www.forbes.com/sites/jonathansalembaskin/2014/10/21/why-can-apple-make-things-but-ibm-cant/. [Accessed 30 November 2014]. Haeussler, C; Higgins, M. (2014) Strategic Alliances: Trading Ownership for Capabilities. Journal of Economic and Management Strategy. 23 (1) 178-203. Harvard Business Review (2011) Retail Isnà ¢Ã¢â€š ¬Ã¢â€ž ¢t Broken. Stores Are. Available from: https://hbr.org/2011/12/retail-isnt-broken-stores-are/ .[Accessed 1 December 2014]. Harvard Business Review (2011) What I Learned Building the Apple Store. Available from: https://hbr.org/2011/11/what-i-learned-building-the-ap. [Accessed 30 November 2014]. Hendrix, J. (2014) Appleà ¢Ã¢â€š ¬Ã¢â€ž ¢s Organizational Structure. Available from: https://www.academia.edu/7937905/Apples_Organizational_Structure. [Accessed 26 November 2014]. Hill, C. (2005) International Business: Competing in the Global Marketplace (5thedn), McGraw-Hill/Irwin. Hill, C. (2014) International Business: Competing in the Global Marketplace. New York: McGraw-Hill Education (UK). Hofstede, G. (1983) The Cultural Relativity of Organisational Practices and Theories, Journal of International Business Studies 14 (2) 75-89. Kendall, R. Allen J. M. (1990). An Empirical Analysis of the Integration-Responsiveness Framework in Global Industries. International Journal of Business Studies. 21,(4) 541-564. Moore, A. T; Segal G. F. (2002) Evaluating the Costs and Benefits of Outsourcing Correctional Services. Available from : https://reason.org/files/4ca7ce58f2a7b7a1529a21927459880a.pdf . [Accessed 28 November 2014]. Ohmae, K. (1989) The global logic of strategic alliances. Harvard Business Review. Pp. 143-154. Parmigiani, P. (2007) à ¢Ã¢â€š ¬Ã…“Why do Firms Both Make and Buy?à ¢Ã¢â€š ¬Ã‚  Strategic management journal. 29 (3) 295-303. Porter, M (1980). Competitive strategy. The ultimate business library, Wiley. Available from: https://search.credoreference.com.ezproxy.uwe.ac.uk/content/entry/wileyultbuslib/michael_porter_competitive_strategy_1980/0 [Accessed: 26 November 2014]. Rothaermel, F.T. (2013) Strategic Management. The McGraw-Hill Companies, Inc. The Economist (2014) Chinese Economy. Available from: https://www.economist.com/topics/chinese-economy. [Accessed 1 December 2014]. Don’t waste time! Our writers will create an original "Global Competitive Advantage Apple Case Study" essay for you Create order

My Educational Path, Internship Experience, Community...

In elementary school, I developed a passion for programming. However, I was discouraged by my parents, who believed that programming was only for men. In spite of their discouragement, I still enrolled in CSE 120 because I felt inclined to revisit my long lost interest. Although I did well in the course, I stayed hesitant to follow my programming passion because of my parent s stereotype of Computer Science still lurked in my mind. It was the encouragement from Professor Snyder, who said You can certainly do CS, and the effort of the Computer Science program to promote women programmers that pushed me to ignore my parents belief and pursue this major. With the goal of entering the Computer Science field in mind, I strived to become a competitive candidate. My educational path, internship experience, community involvement, and academic interests helped me foster the qualities valued by UW s Computer Science program: creativity, leadership, and teamwork abilities. I was offered enrollment at UW through the Robinson Center s Academy Program for Young Scholars, an early entrance program permitting high school sophomores to skip their remaining two years of school to enroll in college. Even though starting college at the age of 16 intimidated me, I stepped out of my comfort zone and accepted this opportunity. Initially, I struggled to adjust during my first quarter, especially when I failed my first MATH 124 midterm. After some self reflection, I realized that myShow MoreRelatedFactors Contributing Factors That Affect A Child s Ability1786 Words   |  8 PagesRegardless of their status, all children are to receive an equal education in the classroom. However, academic success requires both in school and home performance to successfully complete the required material. In this paper, we will investigate contributing factors that affect a child’s ability to academically succeed. 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Bright Innovations Has Its Top Management Team - 1450 Words

Introduction Basically, Bright Innovations has its top management team that is composed of students and the members of faculty of Business and Engineering in the Colorado State University College. This management team has come up with a unique product that is referred to as Starlight stove. This stove was developed in the bid to improve the overall quality of life of the less fortunate persons in the society that forms the target population of Bright Innovations. The management team also wishes to address the daily needs of the consumers in regarding to safe cooking and the need for electricity. The new product in the name of starlight stove requires much lesser biomass fuels and also has the ability to convert heat that is produced by the stove into electricity. This new capability gives the daily users of this product an opportunity to do their cooking safely at a price that they can all afford. The management team is aware of the fact that their technology is quite unique and great and theref ore they only need to have an appropriate marketing plan in order for their product to be out there in the market. SWOT Analysis For a better understanding of the nature of the market that Bright Light Innovations is dealing with, it is important to carry out a SWOT analysis which will help the company understand what opportunities are available. The company draws a lot of strength in its unique innovation and technology which has been used anywhere else before. The company alsoShow MoreRelatedBright Light Essay1272 Words   |  6 PagesBright Light Innovations: The Starlight Stove Bright Light Innovations has a top management team made up of students and faculty from Colorado State University’s Colleges of Business and Engineering. The management team has developed a product known as the Starlight Stove. 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Genocide in Rwanda international response - 3465 Words

CONTENT 1 INTRODUCTION In the course of a hundred days in 1994, over 800,000 Tutsi and moderate Hutu were killed in the Rwandan genocide. It was the fastest, most efficient killing spree of the twentieth century. My thesis is that the international community utterly failed to prevent and stop this atrocity. I will focus on numerous interconnected aspects that led to international inaction and also on the main actors, Belgium, the United Nations Secretariat, the United States and France, that knew that there was genocide underway in Rwanda - therefore, they had a responsibility to prevent and stop the genocide, but lacked political will. This led to inaction at the level of the Security Council (SC), where member states†¦show more content†¦International leaders had available means other than armed force, which could influence the conflict but decided not to use them. During the first weeks even simple actions, with almost no expense, could have saved thousands. Major donors of aid to Rwanda did no t ever threaten to withhold the financial assistance from a government guilty of genocide. Radio RTLM was communicating orders for the implementation of killings, naming persons to be killed and revealing areas for future attacks through the entire course of genocide. The broadcast stations could have been interrupted without military action. They discussed the idea shortly in the SC, but dropped it soon, because the traditional American commitment to freedom of speech, which was more important than disrupting the voice of genocide. Third cost-free action that could be done was imposing an embargo on arms to Rwanda, which only happened on May 17th, after almost two months of killing. The potential effect of these actions would also be weakened by continued French support of the interim government. Two weeks after the start of the massacres, governments refused to admit Rwandan delegation sent to justify the genocide – with exception of France. The Rwandan representatives were greeted in Paris at the highest levels and France officials offered help to genocidal government, on a condition to end bad publicity about the slaughter. France also helped to flee some of the perpetrators of the genocide later. WhenShow MoreRelated Compare and Contrast Between Rwanda and Darfur Genocide, from the Constructivism and Realism Perspectives1508 Words   |  7 PagesThe analysis of the genocides that took place both in Rwanda and Sudan’s Darfur region exhibit some similarities as well as differences. The character of violence was similar in both cases, but in Rwanda the violence was more intense, participatory, and extraordinary. The violence in these two places t ook place in an environment that had experienced civil wars. It was a period of political transition which was further aggravated by ethnic nationalism and a conflict of ethnic populations that wereRead MoreThe Rwandan Genocide899 Words   |  4 Pageshold within them the lessons and wisdom that should be used to prevent similar disasters. The 1994 Rwandan genocide resulted in over 800, 000 deaths of the Tutsi people, at the hands of the Hutu; the genocide, and the international response to it, is a lesson about the humanitarian responsibilities, successes, and shortcomings of the United Nations. The events leading up to the Rwandan genocide began decades earlier. There has been a long history of â€Å"ethnic† tensions, though it is really a matter ofRead More Roots of the Rwandan Genocide1739 Words   |  7 PagesApril 6, 1994, Rwanda experienced a period of great turmoil as thousands of people fell victim to the horrors of the Rwandan genocide. The main targets of the genocide were Tutsis and Hutu moderates. 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Christianity And Politics Essay Example For Students

Christianity And Politics Essay Christianity as a Way of LifeThe descriptions of the Roman Empire and state authority offered in Christian texts seems to be one that is oppressive. Since the state often punished Christians for disturbing the peace, the Empire is often shown as merciless and callous. However, texts seem to suggest that the Empire did not treat Christians any differently from the other citizens of the state. Christianity in itself was not illegal under Roman law, so Christians were not targeted specifically as a group. Then, the popular portrayal of early Christianity as a mass political movement that the Romans dedicated much resources to thwart seems implausible. Although popular knowledge of early Christians emphasize their persecution and severe ostracism within the Roman Empire, a closer study of Roman law reveals that Christianity and being Christian were not crimes in and of themselves. As a matter of fact, citizens of the Roman Empire were free to worship any god. Even their proclamations about Jesus were not considered heretical. On the contrary, it was not out of the ordinary to declare a human to be divine. After all, the emperor himself was thought by many to have been divine. In addition, the â€Å"secret meetings† of Christians to celebrate the Lord’s Supper often portrayed, as highly covert and something the Christians attended in fear of being found out, also were not illegal. As a matter of fact, most of the rituals and beliefs associated with being a Christian in ancient times were not deemed criminal. In actuality, the Roman Empire punished Christians for breaking laws that were applicable to every Roman citizen . While Christians were not sought out as a group in particular, it is true that individual Christians did suffer punishment in the hands of Roman authorities. Much of the punishments imposed on them were for criminal activities. As Bart Ehrman points out, while civil law was very developed, criminal legislation was rarely created. For the most part, governors were responsible for exacting punishment as they deemed necessary. For instance, Christians were not reprimanded for worshiping God but for violating laws on worshiping the emperor and the state gods. Most often, Christians were persecuted for â€Å"disturbing the peace.† Christians in the ancient world seem to project an image of exclusivity and isolation. Their communities were tight-knit and exacted extreme demands on their members. Early Christians were called to abandon their families to join the â€Å"family of Christ.† People left their families to join other â€Å"brothers and sisters† in their fai th. Thecla is an example of this phenomenon as she is seen abandoning everything to be a disciple of Paul. As Ehrman points out, while this alternative way of life showed Christians new possibilities, the citizenry saw this as disturbing. While, it is documented that Christians suffered directly or indirectly for their beliefs as time passed, in its beginnings, Christianity was not considered a movement of mass proportions and influence that merited much attention from the state. On the contrary, Christianity was seen as just another cult that may cause some disruptions but would ultimately fade away. It can be argued that it was Nero who made it legitimate to criminalize being Christian even though he himself persecuted Christians for criminal acts only, as he was the one who punished Christians widely. He simply took advantage of the growing distrust and disdain for Christians. Historical data seems to show that, at least in its inception and very early years, Christianity was not considered a politically motivated movement. First, they lacked the influence to command such attention. And secondly, they lacked the sheer number of people necessary to create a political movement at the time. For the most part, Christians were persecuted for breaking the law and not for their heretical ideas. Perhaps this can be further illuminated by a study of early Christian texts which laid out rules of conduct for early Christians. .u1f427b680ff21ce0283c65b6ff2447ec , .u1f427b680ff21ce0283c65b6ff2447ec .postImageUrl , .u1f427b680ff21ce0283c65b6ff2447ec .centered-text-area { min-height: 80px; position: relative; } .u1f427b680ff21ce0283c65b6ff2447ec , .u1f427b680ff21ce0283c65b6ff2447ec:hover , .u1f427b680ff21ce0283c65b6ff2447ec:visited , .u1f427b680ff21ce0283c65b6ff2447ec:active { border:0!important; } .u1f427b680ff21ce0283c65b6ff2447ec .clearfix:after { content: ""; display: table; clear: both; } .u1f427b680ff21ce0283c65b6ff2447ec { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1f427b680ff21ce0283c65b6ff2447ec:active , .u1f427b680ff21ce0283c65b6ff2447ec:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1f427b680ff21ce0283c65b6ff2447ec .centered-text-area { width: 100%; position: relative ; } .u1f427b680ff21ce0283c65b6ff2447ec .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1f427b680ff21ce0283c65b6ff2447ec .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1f427b680ff21ce0283c65b6ff2447ec .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1f427b680ff21ce0283c65b6ff2447ec:hover .ctaButton { background-color: #34495E!important; } .u1f427b680ff21ce0283c65b6ff2447ec .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1f427b680ff21ce0283c65b6ff2447ec .u1f427b680ff21ce0283c65b6ff2447ec-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1f427b680ff21ce0283c65b6ff2447ec:after { content: ""; display: block; clear: both; } READ: Religi0on EssayAccording to Christian texts, God instructed his followers to obey the law. Romans 13 proclaims â€Å"Let every person be subject to the governing authorities†¦for those authorities that exist have been instituted by God. Therefore whoever resists authority resists was God has appointed†¦Ã¢â‚¬  This passage shows that Paul, a leader of the ancient Church did not advocate uprisings and unlawful conduct. Rather, he teaches his followers to obey the law and be good citizens. He even equates good citizenry with being a good Christian. Paul stresses that it is God’s will that his followers pay their taxes, honor those who are worthy of honor an d to follow the ten commandments. There seems to be no political perspective to these codes of conduct that Paul has outlines for his Churches. As ambassadors for Christ, Christians were to respect and subject themselves to civil government and according to 1 Timothy 2:1-2 pray for such rulers and authorities so that they might live a tranquil life. Of course there are contradictions within the New Testament as well. For example, in Acts 5:29, the apostles proclaim, â€Å"We must obey God rather than any human authority.† It is easy to see why a lot of confusion on what was right and wrong and what God wanted and did not may have presenting many Christian communities. 1 Peter 2:13-17 is yet another example of confusing instructions that were taught by leaders. Here the author instructs believers in Christ to â€Å"accept the authority of every human institution, whether of the emperor as supreme, or governors†¦Fear God. Honor the emperor.† This passage can be very confusing. While followers of God are supposed to honor the emperor they are still supposed to worship God alone. Following state regulations meant worshiping the emperor and state gods. This would mean having to ignore the teaching of worshiping God alone and no others. Texts of the New Testament seem to support historical data that show that early Christianity was by no means a political movement. Christian texts show that believers in Christ were urged to be good citizens and to follow civil law and authorities. While they may have beliefs different from the general public, they were to live as normal citizens and not think themselves above the law. If they were a political movement or if Christian leaders sought to make a movement out of Christianity, then their teachings would have more of a rebellious tone and would call for change in the Roman system. If Christianity was meant to be in any way political, there would have been a call to challenge authority in some way. After all, political movements are most often characterized by their eagerness to change something that they feel authorities are doing wrongly. Also, for Christianity to be a united political movement all its different churches and leaders would have had to be in communication with each other. This would have been very difficult in ancient times because of the lack of expedient communication devices. It seems that Christianity was more a way of life than a movement seeking to exact change. Religion Essays

Childs Story free essay sample

Analysis of Fictional Techniques Paper Team C’s Paper is an Analysis of Fictional Techniques on The Child’s Story by Charles Dickens, The Gift of the Magi, by O. Henry, and The Tell-Tale Heart by Edgar Allan Poe. The team focused the following three techniques: 1) Nature of Narration; 2) Nature and level of description included in the story; and 3) Use of Setting. Several questions have been answered concerning the different effects produced by each of the authors’ use of these techniques. Content of the Story and How it is Written and Told The Gift of the MagiThe Gift of the Magi is an unselfish love story that is shared between a husband and a wife and the true love they felt for each other. This story has a surprise effect with several unanticipated circumstances taking place in this story. The Gift of the Magi is about a married couple who live in a large city and only have an income of a mere a week. The ending of this short story comes as a bit of a surprise and focuses on what is true and real with love. There is a lesson learned at the end and drives the reader to focus on his or her inner being.The reader is told that those who give, get and those that give of themselves are the wisest. The Tell-Tale Heart While reading The Tell Tale Heart it is very hard to decipher between how the story was written and the contents of the story. The main character of the story does not change. In the beginning of the story the narrator experiences conflict between not having a life with passion and being a madman. Throughout the entire story the narrator focuses on murder and the evil that he sees. The insane person who is revealed in the beginning of the story is proven to be the insane person at the end of the story.The Child’s Story The nature and the content of The Child’s Story and how it is written are through the grandfather telling a story to his grandson and referring to himself as the traveler. The contents of the story are told in such a way that the reader can visualize what it occurring and what the writer feels. The form in which the story is told is through memories of the past, present and future time spent with the family who the writer loved so dearly. The content of the story starts when the child is very young. Then the child becomes a young boy and then a young man.The writer describes all the occurrences that the grandson and grandfather encounter together. The story goes on to read that the grandson becomes a young man and falls in love, gets married and becomes too busy to spend time with his grandfather. The grandchild sits beside his grandfather in the end of the story and the grandfather is having flashbacks about his life with his family. Do Form and Content Work Against One Another? The Gift of the Magi In the story The Gift of the Magi, by O. Henry, the form and content seem to work against one another. This is due to both characters selling items that meant so much to them. In the end, the reader sees that their love is what caused the purchase of the gift in the first place. The setting, being in the home and the store, was perfect for the story. The narrator could have been anyone, because it was spoken in third person. The Tell-Tale Heart In Edgar Allan Poe’s story, The Tell-Tale Heart, the narrator is the character who killed the old man. There was no surprise that the narrator was the character in the story because he spoke of himself throughout the story. The setting was in a simple room; the nature and level of description was rather bleak.In the end; however, the story came together. The Child’s Story The Child’s Story, by Charles Dickens, begins with a child narrator who speaks of a journey of someone who meets people of different ages, doing different life activities. He first meets up with a child, then a boy, then a young man, a middle aged man, and an older man. Each person is doing something different, but soon disappears. In the end the child tells the grandfather, â€Å"I think the traveler must be yourself, dear Grandfather, because this is what you do to us, and what we do to you† (Mills, pg 98).The nature of narration technique is that the reader is unable to tell that the narrator is a child, or the grandchild of the traveler. The story is written with a surprise ending that brings warmth to the reader. The use of setting technique is used with the setting in the woods; which makes it easy for the reader to believe the characters disappear once they have shown the traveler what they want him to see. The nature and level of description technique is clearly shown when the narrator describes each character that is introduced to the traveler. Why Did the Authors Select these Techniques?The Gift of the Magi O. Henry wrote his story, The Gift of the Magi, in third person point of view and mostly from Della’s perspective. Henry did not need to write the story from Jim’s perspective because both characters were going through the same emotions. Another reason Henry chose the third person point of view was because he wanted the reader to understand the significance of what each character was giving up. The Tell-Tale Heart Edgar Allan Poe chose the first person point of view for The Tell-Tale Heart because he wanted the reader to feel exactly what the character was feeling.The story would not have been the same if it was spoken in another point of view. The reader was able to feel like they were in the mind of a madman and this could only be done through first person. Poe had very little dialog in The Tell-Tale Heart. Therefore, being very descriptive and bringing the reader into the mind of the character could only be done through first person point of view. The Child’s Story Charles Dickens’ story, The Child’s Story, was written in third person point of view. However, in the very last sentence of the story the point of view is changed to first person.The reason Dickens chose these points of view was so the reader felt like a story was being told to them. In the end, the reader is able to see who the story is written about and why it is written about that person. Dickens deliberately waited until the end of the story to reveal who the story was about. This gave the reader the opportunity to read the story with an open mind and the opportunity to experience the characters without any biases. Relationship between Techniques The Gift of the Magi O Henry’s Gift of the Magi, seems to combine elements from each of the other two stories.The story is constructed to tell a tale that allows the reader to relate and empathize with characters as well as watch them from a distance. Gift of the Magi is written in third person omniscient format. Although the narrator does not take place in the story but rather has the ability to read and relate the emotions and drives of the characters. The setting in this story is transcendent. This version of the story takes place in a small apartment; however, and it is easy to imagine that this particular story be told from any setting.In Gift of the Magi, the story itself is what is most important, but relies heavily on description to draw the reader in. The narrator’s ability to describe the emotions and motives behind the characters action is what draws readers in and allows them to relate to the story. The Tell-Tale Heart The techniques in Edgar Allan Poes story work together to strengthen the whole piece. This is the only story, out of the three, told in first-person and written so that it is best read aloud. Both of these factors ensure that the reader takes the narrator in and that the reader shares his ideas and emotions.Poe also limits the setting so that the only two people who exist throughout most of the story are the narrator and the old man; further allowing readers to identify with the narrator. Each of these factors was equally important to the success of the story. If any one of these factors were changed, the story would have suffered and would have been altered into something unrecognizable. For example, if Poe had chosen to tell his story from a different perspective, he would not have been able to infuse the story with the sense of mad urgency that currently drives it. The Child’s StoryIn contrast, Dickens’ The Child’s Story moves more slowly and uses third person narration to separate the reader from the piece. As a result, the whole story is watched from a distance as opposed to participated in. The story also differs from Poe’s The Tell-Tale Heart because the setting described is expansive and seems to stretch throughout time and space. In the story, the setting appears to be the most important factor. The descriptions not only provide backdrops for the individuals in the story, but also give insight into the feelings and emotions of the characters.For example, in paragraph three Dickens describes the weather in its various forms and the character’s acceptance of each change. This hints towards the carefree joy of childhood which the narrator shares with the small boy in this portion of the story. What if One Specific Technique Changed The Gift of the Magi Gift of the Magi paints a clear description of Mr. Dillingham’s poverty without saying he was poor. Henry uses repetitive description to portray the mood of Della; which explains why everything was gray. The author’s choice and order of words reveals the time frame and general location of the story. There is a moderate amount of dialogue between Della and Sofronie and between Della and Jim. If the narrator told the story strictly from Della’s perspective then it would not have the feel that they both loved each other unconditionally. The story would probably slant more towards Della’s love and generosity. Instead the story shows equal love for each other. The Tell-Tale Heart Poe’s description of the story teller, in The Tell-Tale Heart, standing in the doorway with his head poked half-way through the window was extremely vivid.The descriptors he uses to describe the fear and the beating heart are extremely powerful. The reader may find it hard to determine whose heart is actually beating loudly and rapidly; the story teller, the man with the strange eye or the reader. The ticking of the watch and the pounding of the heart create powerful imagery. This story is told in first person from the murderer’s point of view. The story has very little dialogue, but is told with such passion that it was not obvious until searching for quotation marks.If this story was told in a different person it would not have had the psychological impact it had. First person allowed the reader to experience the author’s disgust over the eye, the excitement in planning the murder, the suspense of committing the act, and the fear of getting caught. The Child’s Story The Child’s Story vividly describes the various times, seasons, and events that occur through the many phases of life. Each chapter of life is clearly represented from childhood through old age. Dickens’ paints each season with brilliant colors and detail as an artist sketches upon a canvas.The events through life are described in a manner that takes the reader down a memory lane of their own childhood through the joys and heartbreaks of life and death. The nature of the narration is a story that is basically told with very little dialogue. The story is beautifully told through each phase until the next character is introduced. At that point a few sentences of very short dialogue occur and the then the narrator returns to story telling. Since the narrator is telling the story it appears unbiased and makes the reader feel as though it is his or her life slipping by.

Subway CRM Project free essay sample

1. 0 Executive Summary: Subway is a sandwich fast food restaurants which has 260 stores in New Zealand. Application of CRM can facilitate the management, CRM project including ICDC model, identify the touch points , Servqual level analysis, Gap Theory analysis, suggestions and recommendations. The CRM strategy properly executed, it will help Subway to better understand the customer and manage customers, improve the ability of its competition ability and development of the Subway. keyword:Subway? CRM? service? Servqual 2. 0 IDIC model of Subway Table 1. IDIC model of Subway Shareholders Fred Deluca Employees CEO Fred Deluca,more than 260 stores(NZ) Government New Zealand goverment, Auckland City Council etc Action Goroups Franchised outlet, Customers Public Local people, Passengers Distributors and Retailers Franchised outlet, Flagship store, Headquarters Suppliers Silver Fern Farms Limited–Fairton, Alliance Group Limite, Silver Fern Farms Limited–Finegan etc Institutions CEO , department manager, sales personel etc Competitors KFC, McDonald, Burger King etc Consultants Subway has its own panel Media and Reviewers Internet, Face book, TV, Newspaper etc Analysts No Customers People who likes Subway and does not cook by himself/herself, People who wants to buy or eat Subway. We will write a custom essay sample on Subway CRM Project or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Partners Face book, Google, Yahoo etc Financiers ANZ, BNZ etc 3. 0 Touch Points With the emergence of new media, such as the Internet, greatly increased the Subway touch points of contact with customers. The main forms are: (1). Network: including Subway service website, Facebook Subway platform, Wechat Subway platform, etc. Through this contact, Subway and its followers can interact and qa, anytime and anywhere, convenient and quick, shorten the distance. For followers of Subway, and they can even find almost all of their attention will be connected to the Internet. Nutritional information such as product, suits own Subway menu, expert advice, etc. (2). Advertising: including television advertising, wall advertising, leaflets, etc. This is a traditional and effective way of propaganda and a wide coverage of positive contact point, can timely to let customers know the latest news of Subway. (3). Activities and public welfare: the Subway as their corporate positioning, from the outset nutrition Leaders (Leaders in nutrition from the beginning). They have been a champion of healthy eating and therefore made a lot of effort! Subway restaurants are independently owned and care who is proud of their community and active member independent operator franchise. Subway ® franchisees and crew members from around the world also active in their local schools, sports and civic associations and are proud to â€Å"give back† to the people in the neighborhoods that are near and dear to them. Over the years, the Subway ® restaurant family has shown it support for many worthy causes and humanitarian organizations such as the American Red Cross and AmeriCares disaster relief, Habitat, regional United Way campaigns, Little League baseball programs, seasonal blood donation drives and community food banks. [1] Each year the Subway ® brand supports charities and philanthropic organizations through corporate donations and sponsorships to encourage healthy, active lifestyles and help make the world a better place. This method not only help the people in need of help, also adds brand products to the Subway and goodwill degrees, have more social value than normal advertisement. (4). Face-to-face customer service: this is the most important point of contact, this method can maximize closer to the customer, understand customer. For employees, the Subway has its own service concept and training skills, to close their relationships with customers and achieve the customer as the center. Subway all staff three seconds smile and three minutes service principles, let customers get the most considerate the fastest service. Three seconds service refers to the guest into the store three seconds, greeting guests smile all front desk staff. Customer order to complete production time no more than 3 minutes. All sandwich scene produced in front of you. We know that it takes more than just good food to nourish a strong people and build a vibrant community. It starts with taking care of people, the heart and soul of the Subway ® experience. 4. 0 Servqual Service quality is a complex topic, need to be defined from five aspects: reliability, responsiveness, assurance, empathy, and tangibility. The service quality evaluation was conducted in the process of service delivery. Customers satisfied with the quality of service can be defined as: the perception of accepting service compared with expectations of service. When perception beyond expectation, service is thought to have a special quality, customers will be satisfied; when the service does not meet expectations, is doomed to be unacceptable; when the expectation and perception is consistent, the quality is satisfactory . The quality of service = perception of service quality- service quality expectations 0 is very satisfied = 0 satisfaction 0 not satisfied The following data can be obtained through investigation Table 2. Subway service quality survey[2] Factor The fast food industry service quality questions Score of feel Score of expect Score of Servqual Average Tangibles Tangibility restaurant layout is good, clean and comfortable dining environment 7. 9 7. 5 0. 4 0. 4 Food flyer make beautiful, attractive 7. 8 7. 7 0. 1 Food color, aroma and taste 7. 0 6. 7 0. 3 Staff dress uniform, clean and tidy 6. 8 6. 0 0. 8 Responsiveness Can quickly provide customers with the service 7. 9 5. 0 2. 0 0. 7 Wait for the waiter will tell the customer have to wait long 7. 0 7. 0 0 Can properly handle the customer complaints and complaints in a timely manner 8. 6 8. 5 0. 1 Reliability Service system perfect, standardization of service process 8. 8 7. 3 1. 5 1. 2 In the process of service few mistakes 8. 5 7. 1 1. 4 According to the promised to provide services 8. 6 7. 9 0. 7 When customers encounter problems try my best to help customers solve problems 7. 6 6. 4 1. 2 Assurance Employees use civilization terminology, polite 7. 8 6. 9 0. 9 0. 45 Employees have affinity, trustworthy 8. 4 8. 0 0. 4 Staff have appropriate knowledge and skills 6. 0 6. 0 0. 0 The customer to provide comfort food and services 8. 5 8. 0 0. 5 Empathy Customers can easily reached restaurant 8. 8 8. 0 0. 8 0. 63 To meet the personalized needs of different customers 9. 0 7. 5 1. 5 In the restaurant feel warm and happy 8. 8 7. 7 1. 1 Customers can often enjoy some preferential activities 8. 2 8. 5 -0. 3 Analysis: the data in the table can be learned that the customer for Subway service quality in reliability, responsiveness, assurance, empathy, and tangibility five aspects are very satisfied, particularly the most satisfactory reliability and responsiveness. Reliability is reliably and accurately fulfill service commitments. To show that the Subway service quality is very good, have a standard service process, and few mistakes. With the Subway three seconds smile and service three minutes is closely related to law. Responsiveness refers to help customers and provide services quickly and efficiently. Although the Subway can be quickly with good service quality to provide customers with services, but in waiting for the waiter will tell the customer need to wait for how long and properly handle customer complaints and complaints timely performance is not outstanding, it needs to strengthen. In terms of Tangibles and Assurance, service quality is also high, high customer satisfaction. That Subway layout in the unified management, restaurant, food production and have good performance in staff training, service quality is very high in these areas. In respect of Empathy, the Subway customers said that they think customers can often enjoy some preferential activities is done bad. In fact, relative to other fast food companies, Subway really few most favorable activity or can let customers enjoy preferential activities. But the Subway in Empathy other aspects of the service quality is very high. 5. 0 The Gap Theory . 5. 1 The mission of Subway Delight every customer so they want to tell their friendswith great value through fresh, is our way of letting you know we are committed to making a positive impact in all that we do. The Subway ® system is committed to providing a variety of great tasting, healthier food choices while reducing our environmental footprint and creating a positive influence in the communities we serve around the world. This is a requirement of Subway has always been, Subways mission is simple and clear tell us what it want to bring customers products and feelings, clear wording, and highlight the tradition of its green health products. 5. 2 Need to strengthen the image Corporate image refers to the people by the signs of the enterprise, and set up the overall impression of the enterprise, is the core of enterprise culture construction. Although the Subway has a clear mission, and has been sticking to its mission, the Subway has been developing smoothly, but Subway lacks a strong image, although the Subway has been claimed that they are going to give people more healthy diet. By contrast, found that most people associate to KFC, there will be a clear remember KFC sign, KFC, the old man face red and white alternate with, hamburgers, French fries, coke and unity of tables and chairs. When they think of Subway, can only think of Subway sign is green, white and yellow and white. But remember not too clear, sandwiches, unlimited refills, and only some people clearly know Subway restaurant is to provide a healthy diet. By Subway legendJared successful weight loss, in other countries outside the United States, such as New Zealand, his popularity is not high. It is very bad for Subway, if you cant let more people know that their mission is a health food. Customers in multiple fast food to make a choice, not more with it. It is also bad for customers, customers dont have a clear image of an enterprise when they choose will be very difficult, and will be always in doubt. Subway should strengthen the construction of its image in the advertisement, tell people there is green, healthy diet, not only tell people monopoly Subway sandwich! Subway should also spend more money on advertising, because compared with other fast food restaurants, Subway advertising is too little, so much so that many people know about it is not enough. Subway can also tell people on its paper napkins and food packaging it is healthy, not just printed on Subway. Subway should also have the image of a belongs to own healthy and lively, like Disneys Mickey Mouse, so that the image of thorough popular feeling, can better set up the enterprise image. 5. 3 Segmentation of Subway Subway from entrepreneurial start business only sandwiches, although it is a fast food restaurant, but the Subway to advocate a healthy diet. Because the Subway for their own simple clear positioning, belongs to the popular type of food, can make almost all the people to eat . And customers can DIY, choose oneself to like bread, ingredients and sauces, almost can satisfy everyones taste, so its market segmentation of customers dont need to do too much. 5. 4 Staff training and loyalty Subway attach importance to the cultivation of the employees, they think that talent is the most precious assets of Subway . People are our greatest asset. We continually challenge each other to succeed through teamwork, against shared goals benchmarks, and to be accountable for our actions. We require all employees throughout the Subway ® system adhere to ethical principles and employment standards to ensure that all workers at our corporate headquarters, regional offices, are valued, treated fairly and with respect. We value the cultural richness and breadth of ideas resulting from the diversity that is fostered in who we are and what we do. We are dedicated to building strong business relationships through open communication, respect and by with each other as well as by serving our customers and our neighborhoods; much like we do within our own families. The Subway employee training fully, from its three seconds smile and service three minutes law can be embodied. They warm service and skilled work skills, often a very good impression to the customer, at the same time, it saves time, brings additional value for the enterprise . Subway has the most branches as fast food brand, with perfect service personnel training system. Most Subway employees believe that their work environment such as in a family, is harmonious, loyalty to the enterprise is very high. Will from time to time and in different parts of the Subway store events, increase staff loyalty. 5. 5 Products and services Although the Subway has been selling sandwiches, but still attaches great importance to product upgrade and the change of the package, so as to adapt to the needs of different age and different countries customers . And in different regions according to different situation of promotional activities . In New Zealand, for example: the Subway in the current in the summer of New Zealand launched a new promotion chicken subs . [3] Due to the New Zealand communication services more perfect, customers can also be online or on the phone to order a meal, but in some other communication services imperfect country, it may be not enough. Although is a fast food restaurant, but the Subway and KFC, McDonalds and pizza hut from major competitors products have substaintial distinction, there is no the same products of the competition. As a Subway stores heavier, have always is famous for its first-class service and unified management, has the absolute competitive! 5. 6 Price As a popular global low-fat sandwiches, this price is OK. Subway does not need to rise the price, both in terms of cost, or from the point of sales, the price is just right. In fact, for the people, as long as good, price doesnt matter if they are a little bit expensive. Subway to grasp very well. 5. 7 Channels If you want to know, Subway, there will be many channels can help you. Such as: network, TV, newspaper, leaflets, billboards, radio and so on. Due to the development of communication technology, has been change in the number of users, nature is networks have TV is the best communication channel, is also the fastest know Subway channels. Of course, the Subway, you recommend your friends to compare its sandwich is very delicious. 5. 8 Authentic taste and unlimited refilled Subway can be in the fast food industry development, in addition to its first-class service, unified set up and manage, the most important of all is the pure taste, insist to use fresh food as possible, making major! This conforms to the demand for food has always been: a delicious, safe and healthy. Unlimited refill is a kind of American spirit, Subway brought this spirit to conquer all it. All the customers like this way, it can make them believe that they have more to choose in the Subway. Although they may only have a drink. But its true that Subway gives them more choice, because you can drink coke and then drink a glass of Sprite. Although were probably drink a 700 ml beverage, in Subway, you can taste the different flavors of drinks, but this is impossible in KFC and McDonalds. Subway should continue to adhere to its authentic taste and the spirit of unlimited refilled, bring more delicious experience for customers, and free choice. 6. 0 Suggestions and Recommendations 6. 1 Suggestions 6. 1. 1 Customer relationships Because you can choose your own ingredients make sandwiches, but numerous choice, many people hesitate when choice unconsciously. When this time, the service personnel should be timely recommend the best option for the customer, or guide customers to choose quickly, can increase the service personnel of communication with customers. Now smart phones, all kinds of communication software but also emerge in endlessly. Subway can choose on the software platform for propaganda and communication with customers, to update the product information and promotional activities, access to the customers evaluation, a question even questionnaire, etc. This way is very popular with young people, can attract more young customers for Subway become the loyal customers. 6. 1. 2 Service delivery system Subway, Subcard support cash and bank card payment, but few understand Subcard, also very few people use Subcard pays. Subway should intensify propaganda and use of Subcard told customers use Subcard special and they can bring convenience, as well as Subcard can discounts and benefits for them. This will increase the customers brand sense of belonging, the Subway has a large number of long-term and stable customers. Although the customer can order online or mobile phone, but they cant use online or mobile payment, this is one thing to let a person very depressed. Online payment and the trend of mobile payment is now Internet life, is the trend of The Times, Subway should conform to the trend, the development and utilization of this convenient way of payment. Subway can also and different communication carriers, such as Vodafone, use fee paid directly. In New Zealand, most people will have a bus and a train and Subway can pass and the transport carriers, allows customers to use public transportation card and the train in the Subway. 6. 1. 3 Service quality Service personnel will find a lot of problems in the process of service, the Subway need to found the problem employees a chance, they found the problem, and solve it. Different areas of the store service representatives should open a party every quarter, found the problem summary and share, avoid similar problems from happening again in other shops, improve service quality. Subway can also regularly staff appraisal, reward for excellent employees, encourage employees to more serious service, improve service quality. 6. 1. 4 Perceived gaps Although their DIY a sandwich very romantic, but there are a lot of people dont like such a choice. They think this is a waste of time, and with their own tastes delicious. So I suggest Subway more classical collocation solution for customers to choose, can not only saves the time of customers and service personnel, can attract more customers, because they have more better choice! For the first time consumption for customers, although their DIY is very novel, but also not embarrassed, because they dont know how to choose. So Subway should create simple and clear diagram, where customers convenient see, service personnel also need a bit more enthusiasm and careful guidance these initial purchase customers, help them to choose, rather than simply waiting for customers to choose, in order to avoid customers doubts and embarrassed. Compared with other fast food restaurants, Subway rarely distributed leaflets and give discount coupons, the Subway in virtually lost a lot of customers. Subway should put some ads in a variety of media and platforms, tell more people to its information and distribute more flyer and coupon, the customers are informed of the latest activities and preferential, attract more customers. 6. 1. 5 Service recovery strategies First, to explain to the customer service mistakes in time. Service failure happens, customers will be on the service failure reasons of the subjective inference, normally the customer would not have their own reasons, and corporate responsibility entirely to blame. Enterprises should be timely and reasonable explain the reason for the failure, make customer given individual factors, external factors or employees avoid customer subjectively to blame for the failure cause enterprise as a whole, this will be conducive to maintaining corporate image and reduce the cost of service recovery. Second, training and authorization to frontline staff and effective service recovery. Service failure happened, whatever the customer to the service failure attribution, considering the timeliness of service recovery will affect the procedural fairness perceptions of customer, enterprise must in the first place to solve the failure problems. So the enterprise should pay attention to training and authorization to the frontline staff in order to make them have the ability to service recovery and timely solve the problem of service failures, such as: give discounts or free of charge, after the occurrence of disputes of the parties to replace and compensation to customers. Third, understand customer expectations, earnestly implement the appropriate compensation. Including the apology, discount, free coupons, such as a variety of ways, understand customer expectations, make customers to participate in remedial decision-making process and in a timely manner to give proper compensation mode, make compensation match the level of customer expectations, customers can effectively eliminate the discontent, to regain customer loyalty. Fourth, with sincere attitude in the face of the customer. To deal with the process of service failures, customers want to be honest, attentive and treated politely. Service personnel should be expressed sympathy and concern to customers, understanding customers disappointment and anger said, this will make customers feel enterprise is sensitive to his situation and care, help customers obtain the good interactive fairness perceptions. [4] Fifth, the enterprise should pay attention to training with good relationship quality between customer and maintenance. Recent research has shown that giving an informed choice to customers can be an effective pre-emptive strategy to offset the damaging effects of service failure. The principle behind this strategy is that customers given an informed choice have increased feelings of self-attributions, share the responsibility for the service failure, feel more regret and stay more loyal. [5] 6. 2 Recommendations Subway is a global chain of large companies, business is numerous, the customer is multifarious, I recommend using Salesforce CRM software. Salesforce. com Inc. is a global cloud computing company headquartered in San Francisco, California. [6]CRM software of its most famous, ranked first in the world, can maximum limit satisfy the customer different needs. [7] 6. 2. 1 The cost of reasonable Salesforce operation mode can be summarized as simply the function of the network service is used to implement ERP software, software users only need to pay a small monthly fee, spending to save large amount of purchase. Different from traditional software business model, Salesforce customers dont need to buy the software CD, also do not need to pay handsomely for future upgrades. Once bought the right to use the Salesforce, the user can update regularly, and through the network to provide, do not need to install the program, and therefore do not need to please specialist maintenance, there is less spent on information equipment budget. [8]For Subway company need long-term use of CRM software, it is a good choice, take reasonable money can buy value service. 6. 2. 2 Nicely integrated Social CRM functionality With the growth of social media, it is increasingly important to gain insight into what customers are talking about on Twitter, Facebook, Google+, and LinkedIn. Salesforce is by far one of the leaders in providing tools within its CRM application for you to get into this data. You can monitor and respond to conversations that are relevant to your organization, gain insight into your accounts and contacts’ activity streams from Twitter and Facebook, and create leads from posts and comments. [9]That is in keeping with the demand for the development of Subway, the Subway is need to improve on the network marketing and management, the CRM software can be very good to solve these problems, at the same time to strengthen communication with customers. 6. 2. 3 Real-time data access on mobile devices You can get instant business information anytime, anywhere through an iPhone, BlackBerry, or Windows Phone. You are able to edit and customize almost every field, module, and object in Sales Cloud. Take a call with a contact and log the call as a record directly to the contact’s record, have leads routed automatically to your device as they come in, pull up account information prior to a meeting, and assign tasks to colleagues all from your mobile device. It is very convenient for the managers of one thing, but also meet the needs of the future development trend. 6. 2. 4 Companywide collaboration through Chatter Built into the CRM application is an enterprise-level, real-time social networking tool called Chatter. This collaboration tool uses the same tools from social media to help organizations collaborate and empower all departments, from sales to service to marketing, to get more done faster. Chatter increases an organization’s productivity by sharing answers, ideas, files, and more. You can follow people or business data, such as records, documents, and analytics, within your organization and get real-time activity feeds to track each of these items. 6. 2. 5 Easy customization You don’t have to be a programmer to customize Sales Cloud to fit your business needs. You can customize tabs, fields, and the interface and create formula-driven fields effortlessly with the help guide. Most impressively, you can utilize a point-and-click app builder to build your own application. You can even publish custom apps to Salesforce’s marketplace, AppExchange, to be shared with other users. 6. 2. 6 Salesforce to cloud services Salesforce on the application of cloud computing can be said to be the pioneer of IT industry, its not only for our company provides a simpler and cheaper data and software services, more represents a kind of used for the spirit of innovation, dare to practice. [10]It not only can the independent design applications to meet the special needs, also can draw lessons from the existing custom application by modifying meet those requirements, at the same time perfect integration path will not affect the normal operation of the other systems within the enterprise, ensure that each system play to their respective functions, supplement each other, common service for enterprise production operation . 6. 3 Privacy and ethics issues Customers to provide personal information, the purpose is to hope that the enterprise really understand their needs, to provide more convenient. Here, however, there may be some privacy and ethical issues . [11] 6. 3. 1 Permissions and limit Subway customers in the use of online services, fill out the phone number and email, web page no obvious hints, information about customers to fill out the authority to use and limitations, whether in all levels of employees can refer to the information, whether all level employees can use this information, no significant, and there is no legal guarantee, will these information leakage. It is very dangerous for customer privacy. With the development of information technology, the enterprise to gain more customers, through the network, telephone and other channels, widely collect customer information, to advertising. A large number of promotional telephone, SMS spam and junk mail serious violation to the customers personal privacy. If cannot confirm customer about the safety of these data, it is likely to happen privacy leaks. And in the event of privacy leaks, the customer will not have strong basis to solve this matter, Subway will be customers think there are suspected of deliberately avoid responsibility, it is a disadvantage for customers and Subway. 6. 3. 2 Questionnaire and personal information Subway will not be a questionnaire survey was conducted on a regular basis, the content involves the be fond of of customers, and customers of some of the personal information, Subway in the questionnaire, no prompt the questionnaire and final treatment way going, also didnt mention that these questionnaires will be made public. This is a very important privacy and ethical issues. After all, not all customers want to let others know whether he has multiple, rely on the Subway to reduce how much jins weight, how like Subway, or if you choose to eat Subway in order to lose weight. If these information leakage, maybe some weight loss products manufacturing chamber of commerce is happy to give this attention weight customer send junk mail and telephone harassment. 6. 3. 3 Subcard and security services Although Subcard enjoy services and products for customers to buy has brought great convenience. However, customers in the use of card, service personnel will see some personal information, customer service personnel will these information leakage, is a great privacy security issues. And the loss of the card, stored inside tip made no personal information will leak. Subway has 260 stores in New Zealand, many employees and customers quantity is huge. As a modern enterprise, it is necessary to use computer to manage, its safety performance is also facing a huge test, if in the event of information leakage, there will be thousands and thousands of customers received threats to privacy.